Design & Research leader with a proven track record of building impactful products and high-performing organizations.

I’ve served as a senior Design & Research leader for Vimeo, Shutterstock, ezCater, and The Knot to bring products to life for millions of customers through a blend of product design, UX research, product strategy, and branding.

I have experience leading organizations through major inflection points like pivots from consumer to enterprise products, multiple acquisitions, and IPOs.

I’ve built and scaled design & research functions into strategic drivers of innovation and growth, redefined legacy products into engaging customer experiences, and helped transform products with AI.

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Work & Leadership

ezCater: Delivering millions in GMV with search experience improvements

VP, Product Design & Research • Product Leadership

Delivered a series of search and discovery improvements that transformed ezCater’s core marketplace experience into a more efficient way for customers to find the right restaurant, compare menu options, and place large-scale catering orders.

Based on a wealth of ordering data, merchandised personalized order recommendations to help guide customers to the most reliable options that align with their overall cuisine, dietary, and per person food cost preferences.

  • Aligned UX strategy with company scorecard metrics to deliver tens of millions in annualized GMV impact.

  • Launched a new monetization model that improved CTR and CVR by providing more relevancy in the search experience.

ezCater: Increasing Relish orders and reviews with a Slack app integration

VP, Product Design & Research • Product Leadership

Launched a Slack app that expanded ezCater’s product beyond a “destination marketplace” into a series of ordering experiences embedded directly within popular workplace apps like Slack, Google Calendar, and MS Teams.

  • Developed and led new product strategy for capturing larger share of corporate wallet via embedded ordering experiences.

  • Saw nearly 100% of all pilot company user accounts connected to ezCater Slack app within first 10 days.

  • Delivered substantial increase in pilot company order volume in the first 60 days (over existing Relish app and web experience).

  • 60-day increase in pilot company reviews with majority of their Relish orders now being reviewed natively in Slack.

Vimeo: Driving enterprise growth with a simplified live stream studio

VP, UX & Design • UX Research

Launched Vimeo Events, a new live streaming platform that enables broadcasters a simplified way to produce and promote virtual events and “go live” within a browser-based, studio-quality streaming package.

  • Helped increase Vimeo’s overall enterprise team usage and contribute to over $100M in annual recurring revenue.

  • The live stream platform Increased annual subscriber retention by 10% and CSAT by 18% while supporting high rate of revenue growth.

  • Built and led a 40-person global Design and research team during Vimeo's shift from consumer to enterprise solutions.

Vimeo: Increasing retention and LTV for Vimeo’s AI-based editor

VP, UX & Design • UX Research

Re-launched Vimeo Create, a lightweight AI-based video editor designed to be accessible for the corporate ecosystem, not highly proficient video editing professionals.

  • Increased the retention rate and LTV of Vimeo Create by reimagining how AI could help everyday people compose, edit, and adjust videos without needing professional skills.

  • Helped increase Vimeo’s overall enterprise team usage and contribute to over $100M in annual recurring revenue.

  • Built and led a 40-person global Design and research team during Vimeo's shift from consumer to enterprise solutions.

The Knot: Retaining more couples with the Ultimate Wedding Planner

VP, UX & Design • UX Research

Led product design and UX research for The Knot's suite of planning tools, guest services, and vendor marketplace used by millions of couples annually to navigate the journey from engagement to wedding day.

  • The Knot’s iOS app consistently achieved a 4.7 star Apple App Store rating with over 160,000 user reviews.

  • The customer experience increased engaged couples’ overall annual retention rates and user engagement across The Knot’s suite of products.

  • Increased marketplace LTV through planning recommendations and personalized shopping experiences.

Shutterstock: From powering the world’s storytellers to successful IPO

Head of UX & Design • UX Research

Led Product Design and UX Research for Shutterstock, a two-sided creative marketplace and leading provider of digital asset licensing operating globally in more than 125 countries and serving more than 20 languages.

  • Delivered product experiences that helped drive the company from $100M to over $440M in annual revenue and led to a successful NYSE IPO in 2012.

  • Scaled customer base to more than 1M+ active monthly subscribers (Shutterstock, Offset, Bigstock, PremiumBeat).

  • Built and led a 38-person global design, UX research, and brand team during a period of high company growth and expansion.

Offset by Shutterstock: Launching a zero-to-one product to deliver millions in revenue

Head of UX & Design • UX Research

Launched Offset, a newly curated collection of premium imagery from top artists and visual storytellers that completely reshaped how creative professionals discover and license high-quality images.

  • Offset delivered millions of dollars within the first 14 months of launch and continued to provide tens of millions in revenue for Shutterstock in subsequent years.

  • Offset secured master service agreements (MSAs) with the world’s top 5 advertising agencies to support their growing needs for global creative campaigns and exclusive image rights.